I was approached by menswear designer Stiaan Louw to shoot a campaign for his new collection for Cape Town's boutique retail outlet A-store (www.astoreisgood.com)
Stripped down basics is what makes up the collection, and I worked alongside fashion stylist Nicole Van Heerden (www.girlwiththesexyshoes.blogspot.com) to conceptualize a campaign that would emphasize the cut, fit and subtle detailing of the clothing, while also visually appealing to the A-store customer.
The clothing was deconstructed by Stiaan and Nicole and modelled by Le Riche.
These images will be used for the collection's swing-tags and other forms of in-store promotion.
For further media coverage on this shoot, have a look at:
manofcloth.blogspot.com (also some great behind-the-scenes snaps)
styleguidecapetown.blogspot.com
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